India is an agriculture based country. Farmers have been the back bone of the country. Traditionally, monsoon months; June,July kept Indians busy at field work. Then came the month of August marking essential dates in an Indian’s calendar. From celebrating the bond of a brother and sister during Raksha Bandhan to the feeling of patriotism on Independence Day, from the celebration of the elephant god Ganesh during Ganesh Chaturthi to celebrating the birth of the dusky-skinned God Krishna, August is the month of celebration and jubilation for every Indian.
This is just when the auspicious days begin. Come September and the intoxicating vibe of Durga Pooja sets in. Down south, the spirit of Onam also colours the surroundings. October, the month of Diwali, Dusshera, Eid, Bhaidooj and Chhat, has a new religion- The religion of celebration.December keeps the spirit of goodness alive with Christmas making everything feel like a fairytale. The joy of a New Year, January, is celebrated by the harvest festivals of Pongal in the South and Lohri in North. February witnesses the auspicious festival of Maha Shivratri, the marriage of Shiva toGoddess Parvati.March, the month of triumph introduces Holi, the spoilt child of all festivals. The festival session ends with the Indian New Year called with different names in different parts of India: Ugadi, Gudi Padwa, Navreh, Cheti Chand, Bihu, Baisakhi,Puthandu.
The amalgamated spirit that encompasses all these months, impossible to describe in words, is what Indian August stands for.
The royal aura of the words ‘Indian’ and ‘August’ put together sounded just right for our store. Indian August stands for the grand, but honest Indian heritage. It stands for the spinning wheel of the khadi craftsman and the warp-weft of the weaver. It stands for the painstakingly produced organic cotton and the carefully preserved art of Pashmina embroidery. Indian august
reaches out to the block printer working in a small production unit in Sanganer and with the Ikkat weaver, working in the village of Pochampally. The store promises to provide platform for free expression of designers, artists, crafts enthusiasts and revivalists who integrate Indian handcrafted traditions to reflect a contemporary vocabulary. It aims to build a symbiotic relationship between the artisans at the grass root level and the urban market.
Indian August, the lifestyle store was launched on 2 March 2012. The journey since then has been one full of pleasant surprises and emotional connections with our customers. With a huge array of products right from apparels to sarees, from home furnishings to statement furniture, from home accessories to Jewellery, Indian August is never known to disappint a customer.